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Welcome to Financially Focused MONEY TALK a programme dedicated to helping you have a better relationship with your money. My name is Dennise Williams, your financial coach and this episode we are looking at ways to profit from trends in the economy.  What are the trends that you should be latching on to?  Three big ones that can you lead you to become #FinanciallyFocused.  First, #DinoHinds shared his views on private equity investing.  According to BlackRock.com, “A private equity investment is a type of alternative investment. Individuals own a portion of a company that is not publicly owned, quoted or traded on a stock exchange.”  And so #DinoHinds shared with listeners that this creates an opportunity for you to take a share of a company that is on the verge of doing something special.  This also gives you a greater opportunity to negotiate a favourable purchase price.  Basically, you get to own a piece of the company at a discount.  How do you know which company you should invest in?  Well, that now depends on your wealth personality and your level of involvement.  Let us say that you simply want to be a silent partner.  Then you are going to search for companies that are willing to give you a piece of the action, at a fair price and simply report to you what is going on.  You will have no day to day involvement.  However, let us say that you want to be an active shareholder.  Then you should find a company that matches your wealth personality or else the result will be spending your money and investing in misery!!! How do you find a company to match your wealth building personality? First, understand the type of genius that you bring to the table to create wealth.  If you are not sure about that, Roger Hamilton’s GeniusU.com is an excellent source to discover your wealth creating flow.   That said, where do you actually find private equity companies to invest in?  According to #DinoHinds, you should be out networking to your local chamber of commerce, your local small business association, or entities such as the Private Sector Organizations.

From the trend of private equity investing, we turn to #DuaneLueFung who speaks about the trend of outsourcing the sales process.  According to Business2community.com, “While many companies with internal sales and marketing teams have tended to think there’s no need for outsourcing those services, they’re now realizing that generating leads, appointment setting, and other functions typically performed in-house are taking up more time and manpower, as well as a bigger portion of their budget. Outsourcing these tasks can help your business build a modern sales and marketing operation without the expense of additional hires or training.”  And therefore, #DuaneLueFung shared his views on why companies should focus on their core businesses and allow a sales focused consultant to help them build out their sales function.  Many businesses are pushing for internal sales when that is not where their staff genius is to be found.  It takes a keen CEO to understand the types of personalities in the organization and how to help them shine.  Many persons who are in sales are in the job as a last resort and #DuaneLueFung shares that without a proper diagnosis of the sales DNA of the team, companies are leaving millions of dollars on the table.  As stated before, the GeniusU.com training is an excellent way to start your understanding of how you and your team makes money.

From outsoursing the sales function, Dr. Carolyn Hayle spoke about the changing world of work.  The question that must be asked is if persons even know what their true passion is.  And once that is clear, do you know what your natural talents are?  The reason that this is important is that the new world of work is about matching your career to the company’s culture.  It’s not just about looking a work for a paycheck.  The new world of work is about finding the job fit that moves you upward in your career development.

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